L.A. Designer Teams Up with Elimu for Paris Launch!
Elimu hosted a special guest in Malindi during August, Shannon Ashford – fashion designer, entrepreneur and founder of Tomfoolery.la. She’s a creative spirit with a heart for changing the world for the better. Her special line of designer jumpsuits are made with fabrics produced from recycled plastic. Plastic bottles are a particular problem all over Africa so her approach is sure to help clean up the continent!
Why Malindi? Along with sourcing her fabrics here, she wants to work with African artisans to produce her socially and environmentally conscious clothing line.
When she learned about Elimu’s sewing project in America, Shannon reached out to Elimu-USA chairperson, Cindy Rodriguez who connected her with Malindi.
Based at the Heri Ministries sewing workshop, she trained a small but eager group of Elimu sewing graduates and sponsored students to create the comfy flowing jumpsuit that is her signature. In the days that followed, the creative juices flowed and the African flare for powerful color was infused into her designs. New ideas developed and were co-created with her willing and energetic team. It was a wonderful first of a life-time experience for these young Kenyan women! And, most amazing of all – their handiwork is on its way to Paris! Shannon will be presenting her African designs at Paris Fashion Week in September. We will all be watching with bated breath!