Youth & Entrepreneurship Make Magic at Paris Fashion Week
The garments hit the runway in Paris at 11:30am on Friday, Sept. 28th. It was the first time anyone outside Malindi, Kenya laid eyes on them. The signature Tomfoolery.la jumpsuits now bear a distinctively Africa flare! The comfy jersey fabric is made from recycled plastic bottles, a truly creative way to help clean up our planet! And, the sewing was done on foot pedal (non-electric) sewing machines.
During her three weeks in Kenya, Shannon Ashford, Tomfoolery founder, trained and worked with a group of young Kenyan women. The women are trained sewing artisans and alumni of Elimu’s sewing project. The garment production took place at Heri Ministries Sewing Project, a local sewing college in Malindi, Kenya. Elimu sponsors girls to attend the 2-year sewing course at Heri and also provides them with business training and digital skills. Upon graduation they received their own new sewing machines and started gaining income, independence and higher status in their communities.
Click Here to watch a brief clip of the Elimu graduates as they work on the garments with Shannon and then watch their handiwork on display live in Paris: